iwaspoisoned.com founder Patrick Quade discussed the impact of crowd-sourced foodborne illness reports on a brand's reputation at the Global Food Safety Initiative conference on February 28, 2019 in Nice, France. He shared the panel with representatives from Ecolab, Starbucks, Dubai Municipality, Metro France and Wegmans Foods.
Recently the platform flagged a major food poisoning outbreak in Mongolia that resulted in the closure of Kentucky Fried Chicken locations in the nation's capitol, and is best known for identifying outbreaks in the United States including those caused by Chipotle that resulted in the company losing $10 billion in market capitalization.
The Global Food Safety Initiative is a major international organization that brings together the key actors from the food industry to collaboratively drive continuous improvement in food safety management systems around the world. Mike Robach, the current chair of the board for the organization, was most recently the longtime head of food safety for Cargill. Other board members include global leaders from Coco-Cola, McDonald's, Nestle and Amazon.